All Olympics; All The Time

NBC plans to set up a TV network, composed of both local broadcast stations and cable outlets, that will be devoted entirely to Olympic Sports, published reports said Monday. As part of its plans, NBC has taken a stake in World Championship Sports Network, which will carry the programming and change its name to Universal Sports Network.. WCSN currently provides programming via over-the-air TV stations and a website that streams live sporting events. The companies' plans could conflict with another Olympics channel being developed by the U.S. Olympic Committee. Answering the question of how Universal Sports expects to fill a full daily schedule with Olympics coverage before the summer games actually begin, the companies said in their statement that the channel plans to provide a "year-round destination for the elite and everyday athletes who compete, hope to compete and admire those who compete" in the Olympics.


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